How new technologies are affecting consumer behaviour; Emerging trends in buying behaviour; Market segmentation: what's hot, what's not
Paul Wallbank is the chief executive of Netsmarts, a consultancy that helps organisations find opportunities in the online world.
With Netsmarts, Paul draws on his 16 years of working with businesses and government agencies to develop strategies that maximise their online presence using web and social media tools.
Paul has worked with a diverse range of clients including Google, Microsoft and Dell along with developing the Digital Sydney strategy for the NSW State Government, an initiative designed to boost the city's profile as a global centre in the online economy.
Along with his role at Netsmarts Paul is a regular broadcaster with four regular ABC radio business segments, as well as being a weekly columnist with smartcompany.com.au. Paul is also a regular contributor to ABC's The Drum and US technology website Silicon Alley Insider.
Paul has written seven books on business technology and change. John Wiley & Sons will release his latest book, e-Business, in July. Netsmarts, a consultancy that helps organisations find opportunities in the online world.
With Netsmarts, Paul draws on his 16 years of working with businesses and government agencies to develop strategies that maximise their online presence using web and social media tools.
Paul has worked with a diverse range of clients including Google, Microsoft and Dell along with developing the Digital Sydney strategy for the NSW State Government, an initiative designed to boost the city's profile as a global centre in the online economy.
Along with his role at Netsmarts Paul is a regular broadcaster with four regular ABC radio business segments, as well as being a weekly columnist with smartcompany.com.au. Paul is also a regular contributor to ABC's The Drum and US technology website Silicon Alley Insider.
Paul has written seven books on business technology and change. John Wiley & Sons will release his latest book, e-Business, in July.
