Responsible investing is the new green: latest research shows that seven in 10 Baby Boomers would prefer to invest in a responsible superannuation fund over a conventional fund.
As for the Millenials, it's a landslide: responsible investing is it.
But for the broader investment community, debate is still raging over what is real versus what is mere greenwashing.
This issue features a primer on responsible investing and its sub-branches: sustainable investing, ethical investing and impact investing.
We also looked at the evolution of responsible investing from the lens of a financial adviser client. To paraphrase an oft-quoted saying, the grass is greener where a fund's performance is aligned with the investor's personal values. For more information, watch the above video interview or read this article.