We invite you to watch Cambell Holt's presentation at the 2015 MAX forum discussing the The Hitchhiker's Guide to Big Data.

Big Data isn't the solution - it's become the problem.

Marketing, advertising and sales professionals are struggling under the weight of big data, spending more and more time focused on the array of options that data presents, rather than using it effectively to generate value. In this session Cambell outlines the key principles of success and offers practical advice developed in the trenches of data-driven sales & marketing to help separate the signal from the noise.

Click here to view more videos from the MAX 2015 forum.