High impact, low cost measures to build your brand; Too many sub-markets, too many brands; BestAca,-aoepractice approach in brand and marketing
Jean-Luc holds a Bachelor in Psychology and a Masters in Marketing. His background covers various aspects of marketing from both a strategic and implementation perspective.
Having worked on both agency and client side, Jean-Luc has built an impressive reputation by developing cutting edge marketing strategies and activities for a number of icon brands.
Among his recent achievements Jean-Luc led the complete transformation of the NAB Cards portfolio, developed the strategy and implementation of the rebranding of Members Equity to ME Bank and launched the BlackRock brand in Australia.
Jean-Luc is currently Head of Corporate Marketing and Communication at Vanguard.