After 17 years in marketing roles with brands such as BT, Colonial First State and Macquarie Bank, Sally started endgame communications in 2003 with a vision to provide tangible and successful marketing solutions for the financial services industry. Sally has more than 18 years experience in strategic marketing in the financial services industry. In 2005, Sally established the successful Heads of Marketing and Senior Marketing Manager Forums, now well attended education and networking events in the financial services marketing community. Sally has a Bachelor of Business with a double major in finance/economics and marketing from UTS, and is a member of the FPA, ASFA and CEO group The Executive Connection.