- Throughout the 1980s Eddie Lees built a nationwide superannuation consultancy.
- The business - Lees NSP - consulted to high-profile national and international companies.
- He sold the business to a fund manager in the early 1990s.
- Eddie was then invited by former competitors to consult to them on marketing strategy and tactics.
- This led to the formation of YES Marketing in 1994.
- He continues to consult to 'large and not-so-large' participants in the financial services industry.
- In late 2006 Eddie introduced a 'family-estate-information-organising service to the financial services industry, which is branded 'Now Sorted'.
- YES Marketing positions itself as a deliverer of insights, solutions and results to a portfolio of excellent clients working with his firm.
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