Lance is the Managing Director of EDC, based in the Sydney office. A global payments expert, Lance provides winning, innovative strategies to financial services clients primarily in the Asia Pacific region. His expertise includes the pioneering use of consumer and merchant transaction data to underpin marketing strategy development and behavioural market segmentations, providing our clients maximum impact. He is also the creator of the firmAca,-a,cs powerful "Slice and Dice" diagnostic tool, used with many EDC clients. Prior to joining EDC as Director in Sydney, Lance held significant senior management and consulting positions in the U.K., U.S. and Asia Pacific for more than 25 years.