Innovation can sometimes come from the most unexpected places. In this case, it came from one of the country's largest insurers, AIA Australia.
A few years ago, the company started carving a different path to its peers by championing 'preventative healthcare'. Called the AIA Vitality Program, they wanted to reshape the public's attitudes on insurance through an incentives program that rewards healthy lifestyle choices.
By linking good habits with great perks, the group is encouraging more Australians to rethink what insurance means not just for their future but for their present.
In this edition, we invited AIA Australia's Chief Retail Insurance Officer, Pina Sciarrone to explain why health and wellbeing programs and good financial advice go hand in hand.